Spara Capital, a boutique M&A advisory firm and merchant bank confirmed today, that it has completed an investment in its client and partner, Basic Funerals and Cremation Choices Inc. Basic Funerals is a disruptive provider of funeral and cremation services. The size and terms of the financing were not disclosed.

“This is an exciting day for our company and the entire team,” said Dominic Mazzone, Chairman of Basic Funerals. “Over the past two years we have trail blazed and been successful in Ontario, one of world’s toughest regulatory and legislative environments for funeral homes. Our immediate expansion strategy is now fully-funded and we’re firing on all cylinders with added boost coming from both the new capital and expertise”

“With Spara’s assistance we were able to secure more than just money. They have within their network, entrepreneurial partners seasoned in building and growing companies rapidly,” he added.

Proceeds of the financing will support the Company’s US and Canadian expansion including capital expenditure, build out of their corporate team and advertising efforts on both sides of the border.

“Basic Funerals is one of the most exciting companies we’ve worked with,” said Jason Sparaga, President and CEO of Spara Capital. “The North American funeral market is enormous and it’s archaic. Basic Funerals’ business model is highly scaleable and eloquently simple. The opportunity for the company is significant.”

Serving Ontario and beyond from its Mississauga headquarters, Basic Funerals provides a full range of funeral and cremation services for consumers at prices in excess of 50% less than traditional funeral homes, while offering identical or better products and services. The Company anticipates being the busiest funeral home in Canada this year and has plans to continue its aggressive expansion into a number of jurisdictions in the US in 2012. For further information visit www.basicfunerals.ca.